Programmatic SEO generating 2M+ monthly impressions
Built an automated content generation system that creates thousands of optimized landing pages from structured data sources.
Client
Healthcare Marketplace
Industry
Healthcare
Duration
4 months
Impact
2M+ monthly organic impressions
The Challenge
The marketplace needed to create location and service-specific landing pages for hundreds of cities and dozens of service types (resulting in thousands of URL combinations). Manual page creation wasn't scalable, and generic templates resulted in thin content that wouldn't rank well.
Our Solution
Designed a template system that generates unique, valuable content for each location-service combination using structured data (local stats, provider information, pricing ranges).
Implemented AI-assisted content enrichment that adds relevant, localized information while maintaining quality and uniqueness.
Built an automated internal linking system that connects related pages based on semantic relevance and SEO strategy.
Created quality control processes including automated checks for duplicate content, keyword stuffing, and readability scores.
Developed a monitoring dashboard tracking rankings, traffic, and conversions for each page template.
Implemented progressive rollout with A/B testing to validate templates before full-scale generation.
Results & Impact
Generated 3,500+ high-quality landing pages in 3 months
Organic traffic increased by 450% within 6 months
2M+ monthly organic impressions across programmatic pages
Average page ranks in top 10 for target long-tail keywords
Conversion rate on programmatic pages: 3.2% (vs. 2.1% for manual pages)
Page quality scores consistently above 80/100 in automated audits
Technology Stack
"We went from manually creating 2-3 landing pages per month to automatically generating hundreds of high-quality pages that actually rank and convert."
Lisa Thompson
Head of Growth